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After having decided where and when to apply, your next step is to obtain application forms from the various schools that you've selected.
Call the admissions offices around July and have them put you on their mailing lists. Also check the school's web site. Many have downloadable applications.
Once the applications begin arriving, you'll notice one thing quickly: No two applications are exactly alike. But despite their differences, most follow a general pattern with variations on the same kinds of questions.
A Marketing Tool
When it comes to applying to business school, think of yourself as "the product." Your application is your marketing document. Marketing yourself doesn't mean that you should lie or even embellish the facts. It simply means that you need to make a lucid and convincing presentation. Everything on your application should contribute to an overall picture of yourself that clearly demonstrates that you belong in the class and will make a solid contribution to the learning of your peers. Sell yourself.
Maximize the Elements
Your application should be as clear as possible, typed or very neatly printed. Use your full name on everything, even the little cards and other trappings that schools often request.
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